AI Brand Kit · Newton · Neurolens

Section 01

Quick Start: How to Use This Kit

Follow these six steps every time you create content with an AI tool. The brand prompts — your most important tool — are in Section 02, immediately after this page.

Important: What This Toolkit Is — and Is Not

This toolkit helps AI tools use approved Newton, Neurolens, and Sequel assets. It is not intended to generate new brand assets.

AI must follow documented brand standards and approved assets only.

When in doubt:
  · Use an approved asset.
  · Ask for the missing asset.
  · Do not create a substitute.

1

Choose one brand

Identify which brand applies to what you are creating. Use only that brand’s assets and prompt. Do not combine brands.

Newton Neurolens Sequel

2

Open the Newton Media Library

Go to library.newton.tech and navigate to the subfolder for your chosen brand. Download the brand guideline PDF, logo files, and PowerPoint template to your local machine.

Important: Source of Truth

The Newton Media Library is the official source of truth for all brand assets, guidelines, templates, logos, imagery, and documentation.

To help teams get started more quickly, a curated Brand Asset Repository (June 2026) is also available, containing approved assets, templates, and fonts for Newton, Neurolens, and Sequel.

Download and install the appropriate brand fonts before creating content to ensure presentations, PDFs, dashboards, and marketing materials render correctly.

3

Copy only the prompt for that brand

Open Section 02 of this document. Find the prompt for your chosen brand and copy the entire block. Do not paste all three prompts at once. Use only the prompt for the brand you are creating for.

4

Attach the brand files to your AI tool

Before asking the AI to generate anything, upload or attach:

Brand guideline PDF
Logo files (correct brand and colorway)
PowerPoint template
Gold-standard example decks, if available

5

Ask the AI to create the asset

Paste the brand prompt first, then describe what you need. Examples:

Executive or sales deck
Dashboard layout
One-pager or leave-behind
Sales enablement content
Social media post

6

Review against the checklist before sharing

Use the Brand Compliance Checklist (Section 09) to verify colors, fonts, logos, and layout before distributing or presenting any AI-generated asset. Send to Marketing (Laura McQuay and/or John Byford) for final review.

The brand prompts are in Section 02 →

Turn to the next section to copy the Newton, Neurolens, or Sequel brand prompt for your AI tool.

Section 02

Copy/Paste Brand Prompts

Three separate prompts — one per brand. Each prompt gives an AI tool the complete visual system for that brand only. Built from documented brand guidelines; no rules have been added, inferred, or invented.

Choose One Brand Before Generating

Before using AI to create a deck, dashboard, one-pager, social post, or enablement asset, choose the single brand system that applies. Do not paste all three prompts at once. Use only the prompt for the brand you are creating for.

If the asset is co-branded, explicitly define the brand hierarchy before prompting the AI.

How to use each prompt

Select all text in the relevant block below → Copy → Paste into your AI tool's system instructions or first message. The AI will attempt to access the listed library links. Some links may require SSO login (Microsoft / Azure AD) today but may become publicly accessible over time. If the AI cannot access a link, it will ask you to upload the file directly — do not allow it to invent brand rules.

Reference links (check before generating)

Brand Guidelines: library.newton.tech › Newton Brand Guidelines
Dark Logo: library.newton.tech › Newton Logos › Dark
White Logo: library.newton.tech › Newton Logos › White
Social Assets: post=268 · post=271

NEWTON BRAND PROMPT
Source: Newton Brand Guide · library.newton.tech/newton_category/newton-brand-guidelines/?post=264
Rules marked "Not specified in brand guidelines." are absent from source documents and must not be assumed.

IMPORTANT: Apply Newton branding ONLY. Do not use Neurolens or Sequel colors, logos, fonts,
images, or visual treatments unless the user explicitly requests a co-branded asset.

Before generating, check the reference links above for the latest approved assets.
Some links may require SSO login. If you cannot access a link, ask the user to upload
the file or asset — do not invent brand rules.

─────────────────────────────────────────────────────
ASSET CREATION RESTRICTIONS
─────────────────────────────────────────────────────
You must use ONLY assets explicitly provided through:
brand guidelines · logo files · design libraries · brand repositories
templates · approved examples · linked Newton Library resources

Do NOT create, invent, modify, redraw, reinterpret, modernize, simplify,
enhance, or generate any of the following unless explicitly provided in
the source materials:
- New logos, alternative logos, modified logos, or brand marks
- Icons, illustrations, or mascots
- Slogans or taglines
- Color palettes or typography systems
- Graphic devices, social media graphics, product imagery, or marketing creatives

If an asset is required but not available:
→ Request the asset from the user.
→ Reference the appropriate Newton Library location.
→ Explain what is missing.
→ Do NOT invent a replacement.

When creating presentations, dashboards, PDFs, one-pagers, social content,
or training materials: reuse approved assets, logos, icons, imagery, and
templates only.

If a brand rule is not documented: state it is not specified.
Do not create a new standard.

─────────────────────────────────────────────────────
COLORS (complete palette — no additional colors permitted)
─────────────────────────────────────────────────────
#0D0D21 (dark)
#F0F6FF (light 1)
#F8FDFF (light 2)
#0A2C40 (navy)

Approved gradient: #F0F6FF + #F8FDFF
Color names / RGB / CMYK / PMS: Not specified in brand guidelines.
Color usage rules: Not specified in brand guidelines.
Do not introduce any colors outside this palette.

─────────────────────────────────────────────────────
TYPOGRAPHY
─────────────────────────────────────────────────────
Titles → Styrene (Thin / Light / Regular / Medium / Bold / Black)
Body copy → Silka (Thin / Light / Regular / Medium / Bold / Black)
Website → Helvetica (Light / Regular / Bold)

Font sizes, tracking, leading, case rules: Not specified in brand guidelines.
Do not substitute other fonts. If unavailable, ask the user to provide them.

─────────────────────────────────────────────────────
LOGOS
─────────────────────────────────────────────────────
Variants: Dark (#0D0D21), Bright, Light (#F8FDFF), White
Always use an approved logo file from the Newton Media Library.
Do not recreate, redraw, or approximate the logo.
Clear space, minimum sizes, colorway rules: Not specified in brand guidelines.

─────────────────────────────────────────────────────
SHAPES
─────────────────────────────────────────────────────
Signature shape: One rounded corner, three sharp corners. The rounded corner can be
positioned in any of the four corners.

Speech bubble: Classic rectangle with softly rounded corners, ending in a sharp
triangular point at the bottom right.

Only use these described shapes. Do not introduce other geometric treatments.

─────────────────────────────────────────────────────
ICONS / LAYOUT / PRESENTATION STANDARDS
─────────────────────────────────────────────────────
Not specified in brand guidelines. Ask the user to provide examples before generating.

Reference links (check before generating)

Brand Guidelines: library.newton.tech › Neurolens Brand Guidelines
White Logo: post=240 · Color Logo: post=225
White Symptom Icons: post=315 · Black Symptom Icons: post=314
"Relief is in Sight" Slogan: post=313
Social Posts: 515 514 513 512 511 510
Email Headers/Footers: 581 580 579 573

NEUROLENS BRAND PROMPT
Source: Neurolens Brand Guidelines v1.1 (June 2025) · library.newton.tech/neurolens_category/brand-standards-guidelines-booklet/?post=223
Rules marked "Not specified in brand guidelines." are absent from source documents and must not be assumed.

IMPORTANT: Apply Neurolens branding ONLY. Do not use Newton or Sequel colors, logos, fonts,
images, or visual treatments unless the user explicitly requests a co-branded asset.

Before generating, check the reference links above for the latest approved assets.
Some links may require SSO login. If you cannot access a link, ask the user to upload
the file or asset — do not invent brand rules.

─────────────────────────────────────────────────────
ASSET CREATION RESTRICTIONS
─────────────────────────────────────────────────────
You must use ONLY assets explicitly provided through:
  brand guidelines · logo files · design libraries · brand repositories
  templates · approved examples · linked Newton Library resources

Do NOT create, invent, modify, redraw, reinterpret, modernize, simplify,
enhance, or generate any of the following unless explicitly provided in
the source materials:
  - New logos, alternative logos, modified logos, or brand marks
  - Icons, illustrations, or mascots
  - Slogans or taglines
  - Color palettes or typography systems
  - Graphic devices, social media graphics, product imagery, or marketing creatives

If an asset is required but not available:
  → Request the asset from the user.
  → Reference the appropriate Newton Library location.
  → Explain what is missing.
  → Do NOT invent a replacement.

When creating presentations, dashboards, PDFs, one-pagers, social content,
or training materials: reuse approved assets, logos, icons, imagery, and
templates only.

If a brand rule is not documented: state it is not specified.
Do not create a new standard.

─────────────────────────────────────────────────────
COLORS — PRIMARY (Blues)
─────────────────────────────────────────────────────
  Blue 100  PMS 311 C/U    CMYK 62/0/4/0     RGB 0/208/245    Hex #00D0F5
  Blue 200  PMS 2171 C/U   CMYK 78/34/0/0    RGB 0/143/219    Hex #008FDB
  Blue 300  PMS 2175 C/U   CMYK 85/70/0/0    RGB 5/80/229     Hex #0550E5
  Blue 400  PMS 2955 C/U   CMYK 96/76/49/51  RGB 10/43/64     Hex #0A2B40

Approved gradient: Blue 300 → Blue 100
Usage: "Blue 100–400 should be reserved for pops of color."
       "Gradients can be used as pops of color, to fill type, or as background fills."
       "Ensure proper legibility when using gradients to fill typography or as backgrounds."

COLORS — NEUTRAL (Grays)
  White     CMYK 0/0/0/0          RGB 253/253/253   Hex #FDFDFD
  Gray 100  CMYK 10/7/8/0         RGB 226/226/226   Hex #E2E2E2
  Gray 200  CMYK 44/36/37/2       RGB 148/148/148   Hex #949494
  Gray 300  CMYK 60/52/51/21      RGB 100/100/100   Hex #646464
  Gray 400  CMYK 71/65/64/68      RGB 40/40/40      Hex #282828
  Black     CMYK 100/100/100/100  RGB 0/0/0         Hex #000000

Accessibility (AAA): Blue 100/Black · Blue 400/White · Gray 100/Black · Gray 400/White · Black/White

─────────────────────────────────────────────────────
TYPOGRAPHY
─────────────────────────────────────────────────────
  Style      Font              Weight   Case              Tracking    Leading
  Headline   Mohol Neurolens   Thin     Title or Sentence -6% to -2%  90%–100%
  Subhead    Mohol Neurolens   Light    All Caps          0%          100%
  Eyebrow    IBM Plex Mono     Regular  All Caps          0           100%
  Body Copy  IBM Plex Sans     Regular  Sentence          0           140%
  CTA        IBM Plex Mono     Regular  All Caps          0           100%

Fallback fonts:
  Mohol Neurolens → Verdana Pro, Regular
  IBM Plex Sans   → Arial, Regular
  IBM Plex Mono   → Consolas (Windows) / Menlo (macOS)

Font sizes: Not specified in brand guidelines.

─────────────────────────────────────────────────────
LOGOS
─────────────────────────────────────────────────────
Colorways: Black, White, or Gradient only.
Default: Black or White. Always use an approved logo file — do not recreate or approximate.

  Wordmark    Clear space: cap height (X)       Min: 96 px / 1 in.
  Symbol      Clear space: 0.5 × symbol height  Min: 36 px / 0.375 in.
  Horizontal  Clear space: 1 × symbol height    Min: 240 px / 2.5 in.
  Stacked     Clear space: 1 × symbol height    Min: 240 px / 2.5 in.

─────────────────────────────────────────────────────
ICONS
─────────────────────────────────────────────────────
Approved set: Motion Sickness · Headaches · Dry Eye · Light Sensitivity ·
              Eye Strain · Neck & Shoulder Pain
Rules: "Icons should always be accompanied by text." · "Don't fill icons." · "Don't add effects."

─────────────────────────────────────────────────────
LAYOUT / PRESENTATION STANDARDS
─────────────────────────────────────────────────────
Not specified in brand guidelines. Ask the user to provide examples before generating.

Reference links (check before generating)

Brand Guidelines: library.newton.tech › Sequel Brand Guidelines
White Logo: post=405 · Black Logo: post=396
Email Headers/Footers: 432 430 429 428 420
Social Posts: 418 417 416 415 408

SEQUEL BRAND PROMPT
Source: Sequel Brand Guidelines v1.0 (April 2025) · library.newton.tech/sequel_category/brand-standards-guidelines-booklet/?post=359
Rules marked "Not specified in brand guidelines." are absent from source documents and must not be assumed.

IMPORTANT: Apply Sequel branding ONLY. Do not use Newton or Neurolens colors, logos, fonts,
images, or visual treatments unless the user explicitly requests a co-branded asset.

Before generating, check the reference links above for the latest approved assets.
Some links may require SSO login. If you cannot access a link, ask the user to upload
the file or asset — do not invent brand rules.

─────────────────────────────────────────────────────
ASSET CREATION RESTRICTIONS
─────────────────────────────────────────────────────
You must use ONLY assets explicitly provided through:
  brand guidelines · logo files · design libraries · brand repositories
  templates · approved examples · linked Newton Library resources

Do NOT create, invent, modify, redraw, reinterpret, modernize, simplify,
enhance, or generate any of the following unless explicitly provided in
the source materials:
  - New logos, alternative logos, modified logos, or brand marks
  - Icons, illustrations, or mascots
  - Slogans or taglines
  - Color palettes or typography systems
  - Graphic devices, social media graphics, product imagery, or marketing creatives

If an asset is required but not available:
  → Request the asset from the user.
  → Reference the appropriate Newton Library location.
  → Explain what is missing.
  → Do NOT invent a replacement.

When creating presentations, dashboards, PDFs, one-pagers, social content,
or training materials: reuse approved assets, logos, icons, imagery, and
templates only.

If a brand rule is not documented: state it is not specified.
Do not create a new standard.

─────────────────────────────────────────────────────
COLORS — PRIMARY (Yellows)
─────────────────────────────────────────────────────
  Yellow 100  PMS 108 C/U    CMYK 2/9/99/0     RGB 255/222/5    Hex #FFDE05
  Yellow 200  PMS 7406 C/U   CMYK 11/23/100/0  RGB 230/190/5    Hex #E6BE05
  Yellow 300  PMS 117 C/U    CMYK 21/36/100/1  RGB 204/157/4    Hex #CC9D04
  Yellow 400  PMS 1255 C/U   CMYK 31/43/100/8  RGB 173/134/3    Hex #AD8603

Usage: "Yellow 100 captures the vibrance and optimism the brand is associated with."
       "Yellow 200, 300, and 400 reserved for when stark contrast isn't required."

COLORS — NEUTRAL (Grays)
  White     CMYK 0/0/0/0     RGB 253/253/253   Hex #FDFDFD
  Gray 100  CMYK 10/7/8/0    RGB 226/226/226   Hex #E2E2E2
  Gray 200  CMYK 44/36/37/2  RGB 148/148/148   Hex #949494
  Gray 300  CMYK 60/52/51/21 RGB 100/100/100   Hex #646464
  Charcoal  CMYK 71/65/64/68 RGB 40/40/40      Hex #282828

NOTE: Sequel does NOT include black (#000000) as a named color. Darkest is Charcoal (#282828).
Accessibility: All combinations AAA except Yellow 300 & 400 on Yellow 100, and Gray 200 on White.

─────────────────────────────────────────────────────
TYPOGRAPHY
─────────────────────────────────────────────────────
  Style      Font            Weight   Case              Tracking    Leading
  Headline   Romek Rounded   Light    Title or Sentence 0 to -20    100% to -10%
  Subhead    Romek Rounded   Light    Sentence          -10 to -20  100% to -10%
  Eyebrow    Dolph Koo       Regular  All Caps          0           125%
  Body Copy  Dolph Koo       Regular  Sentence          0           150%
  CTA        Dolph Koo       Regular  All Caps          0           125%

System fallback fonts / Font sizes: Not specified in brand guidelines.

─────────────────────────────────────────────────────
LOGOS
─────────────────────────────────────────────────────
Colorways: Black or White only. Default: black or white.
Always use an approved logo file — do not recreate or approximate.

  Wordmark    Clear space: 0.5 × symbol height  Min: 96 px / 1 in.
  Symbol      Clear space: 0.5 × symbol height  Min: 24 px / 0.25 in.
  Horizontal  Clear space: 0.5 × symbol height  Min: 120 px / 1.25 in.
  Stacked     Clear space: 0.2 × lockup height  Min: 96 px / 1 in.

─────────────────────────────────────────────────────
ICONS
─────────────────────────────────────────────────────
Approved set: extended time on digital devices · anti-fatigue lens wearers ·
              eye strain/fatigue symptoms · blue light filter · anti-glare · convergence boost

Colorways: Outline (primary) · Yellow Fill · White Fill
Rule: "Linework only ever lives in charcoal or white. Do not recolor it."

─────────────────────────────────────────────────────
LAYOUT / PRESENTATION STANDARDS
─────────────────────────────────────────────────────
Not specified in brand guidelines. Ask the user to provide examples before generating.

Section 03

Brand Asset Inventory

Quick-reference tables extracted directly from the brand guidelines. Every value is sourced from its source document. "NOT SPECIFIED" means the information does not appear in the source materials.

Colors — Page 10

Newton colors are unlabeled hex codes only. No names, no PMS, no RGB, no CMYK.

Hex	RGB	PMS
#0D0D21	Not specified	Not specified
#F0F6FF	Not specified	Not specified
#F8FDFF	Not specified	Not specified
#0A2C40	Not specified	Not specified

Gradient: #F0F6FF + #F8FDFF (p.11). No direction or angle specified.

Typography — Page 13

Usage	Font	Weights in Source	Size / Tracking / Leading
Titles	Styrene	Thin · Light · Regular · Medium · Bold · Black	Not specified
Bodycopy	Silka	Thin · Light · Regular · Medium · Bold · Black	Not specified
Website	Helvetica	Light · Regular · Bold	Not specified

Shapes — Page 12

Signature shape: one rounded corner, three sharp corners. Rounded corner may be in any of the four corners.
Speech bubble: rectangle with softly rounded corners, sharp triangular point at bottom right.

Colors — Page 31

Name	Hex	RGB	CMYK	PMS
Blue 100	#00D0F5	0/208/245	62/0/4/0	311 C/U
Blue 200	#008FDB	0/143/219	78/34/0/0	2171 C/U
Blue 300	#0550E5	5/80/229	85/70/0/0	2175 C/U
Blue 400	#0A2B40	10/43/64	96/76/49/51	2955 C/U
White	#FDFDFD	253/253/253	0/0/0/0	—
Gray 100–400	#E2E2E2 – #282828	Full values in brand guide p.31		Cool gray 1–black 3
Black	#000000	0/0/0	100/100/100/100	black 6 c/u

Approved gradient: Blue 300 → Blue 100. "Blues should be reserved for pops of color."

Typography — Page 33

Style	Font	Weight	Case	Tracking	Leading
Headline	Mohol Neurolens	Thin	Title / Sentence	-6% to -2%	90%–100%
Subhead	Mohol Neurolens	Light	All Caps	0%	100%
Eyebrow	IBM Plex Mono	Regular	All Caps	0	100%
Body Copy	IBM Plex Sans	Regular	Sentence	0	140%
CTA	IBM Plex Mono	Regular	All Caps	0	100%

Fallbacks: Mohol → Verdana Pro · IBM Plex Sans → Arial · IBM Plex Mono → Consolas/Menlo. Font sizes not specified.

Logo Clear Space & Minimum Sizes — Pages 24–27

Brandmark	Clear Space	Minimum Size
Wordmark	Cap height (X)	96 px / 1 in.
Symbol	0.5 × symbol height	36 px / 0.375 in.
Horizontal	1 × symbol height	240 px / 2.5 in.
Stacked	1 × symbol height	240 px / 2.5 in.

Colorways: black · white · gradient only. Default to black or white.

Colors — Page 29

Name	Hex	RGB	CMYK	PMS
Yellow 100	#FFDE05	255/222/5	2/9/99/0	108 C/U
Yellow 200	#E6BE05	230/190/5	11/23/100/0	7406 C/U
Yellow 300	#CC9D04	204/157/4	21/36/100/1	117 C/U
Yellow 400	#AD8603	173/134/3	31/43/100/8	1255 C/U
White	#FDFDFD	253/253/253	0/0/0/0	—
Gray 100–300	#E2E2E2 – #646464	Full values in brand guide p.29		Cool gray 1–10
Charcoal	#282828	40/40/40	71/65/64/68	black 3 c/u

No "Black" in Sequel palette. Darkest color is Charcoal (#282828). Yellow 100 is the primary brand color.

Typography — Page 31

Style	Font	Weight	Case	Tracking	Leading
Headline	Romek Rounded	Light	Title / Sentence	0 to -20	100% to -10%
Subhead	Romek Rounded	Light	Sentence	-10 to -20	100% to -10%
Eyebrow	Dolph Koo	Regular	All Caps	0	125%
Body Copy	Dolph Koo	Regular	Sentence	0	150%
CTA	Dolph Koo	Regular	All Caps	0	125%

Romek Rounded: The Designers Foundry · $160. Dolph KOO: Domicile · $150. No system fallbacks specified.

Logo Clear Space & Minimum Sizes — Pages 23–26

Brandmark	Clear Space	Minimum Size
Wordmark	0.5 × symbol height	96 px / 1 in.
Symbol	0.5 × symbol height	24 px / 0.25 in.
Horizontal	0.5 × symbol height	120 px / 1.25 in.
Stacked	0.2 × lockup height	96 px / 1 in.

Colorways: black or white only. Default to black or white; Yellow 100 used for background floods.

Section 04

Why This Exists

AI tools are powerful — but they guess when they don't know. Without brand guidance, AI-generated content will invent colors, choose the wrong fonts, use off-brand layouts, and produce materials that look nothing like Newton, Neurolens, or Sequel.

The problem with unguided AI content

When AI tools generate presentations, dashboards, one-pagers, or marketing materials without brand context, they default to generic styles. The result is inconsistent, unprofessional output that does not represent our brands.

This kit solves that. It provides everything an AI tool needs to generate on-brand content for Newton, Neurolens, and Sequel:

1

Brand assets

Logos, color values, typography specs, icon files, and templates — organized in a shared repository.

2

Design standards

Explicit specifications extracted directly from the Newton, Neurolens, and Sequel brand guidelines — no assumptions, no invented rules.

3

AI-ready prompts

A complete, structured brand prompt you can paste into any AI tool. Contains only what is documented in the brand guidelines.

4

Workflow checklists

Step-by-step instructions for common content types: presentations, dashboards, one-pagers, and training materials.

Use this kit before you start

Open this document, access the Brand Asset Repository, paste the AI Brand Prompt, and follow the workflow for your content type. AI performs significantly better when given the correct brand context upfront.

Section 05

Brand Asset Repository

All brand assets live in the Newton Media Library, and must always be the source of truth. Do not rely on AI assumptions when brand assets are available.

🌐 Newton Media Library library.newton.tech

What the repository contains

Folder	Contents	Use for
Brand Guidelines	Newton, Neurolens, and Sequel brand guide PDFs	Reference, upload to AI tools
Logos	PNG, EPS, and AI files for all three brands and colorways	Insert in presentations, attach to AI tools
Fonts	OTF/TTF files for Mohol Neurolens, IBM Plex, Romek Rounded, Dolph KOO, Styrene, Silka	Install on your machine before designing
Color Palettes	Hex, RGB, CMYK, and PMS values for all brands	Paste into AI prompts and design tools
Slide Templates	PowerPoint templates per brand	Start all presentations from these templates

How to access and use assets

1

Open the repository

Click the SharePoint link above. Sign in with your Neurolens Microsoft account if prompted.

2

Identify the relevant brand

Navigate to the Newton, Neurolens, or Sequel subfolder for the content you are creating.

3

Download the assets you need

Download brand guide PDFs, logo files, and template files to your local machine before starting.

4

Provide assets to your AI tool

Upload files directly to your AI tool (ChatGPT, Claude, Cursor, Gamma) before asking it to generate content.

Source of truth rule

If a brand asset exists in the repository, the repository is correct. Do not allow AI tools to invent alternatives. If an AI tool produces colors, logos, or fonts that do not match the repository, correct it before proceeding.

Section 06

How to Use With AI Tools

Instructions differ slightly by tool, but the core approach is the same: provide brand context before asking for output.

"Use the provided Brand Asset Repository as the sole source of truth for colors, typography, logos, layouts, and design standards. Do not invent brand rules that are not explicitly documented."

— Recommended instruction to provide to all AI tools before generating content

Cursor / Claude Code

Open your project in Cursor.
Paste the relevant brand prompt from Section 06 (Newton, Neurolens, or Sequel — use only one) into the chat or system instructions.
Reference the Brand Asset Repository SharePoint link in your prompt.
Upload relevant brand guide PDFs or logo files as file attachments.
Instruct the AI to follow only the documented brand rules and use "NOT SPECIFIED" for anything absent from the guidelines.
Generate content, then review against the Brand Compliance Checklist (Section 09).

ChatGPT (GPT-4o / GPT-5)

Open a new ChatGPT conversation or Custom GPT.
Paste the relevant brand prompt from Section 06 (Newton, Neurolens, or Sequel — use only one) as the first message, or add it to the Custom GPT system instructions.
Upload the relevant brand guide PDF and any logo or template files using the paperclip attachment icon.
Provide at least one approved example deck or asset from the repository as a reference file.
Ask ChatGPT to generate content. If it deviates from the brand, cite the specific rule from the brand guide and ask it to correct.

Gamma

Create a new presentation in Gamma.
In the AI generation prompt field, paste the Typography and Color sections from the relevant brand prompt from Section 06 (Newton, Neurolens, or Sequel — use only one).
Select the closest available theme to your brand's color palette and then customize hex values to match exactly.
After generation, manually verify all fonts, colors, and logos against the Brand Asset Repository.
Note: Gamma cannot directly read uploaded brand guide PDFs in the same way as ChatGPT. Manual correction after generation is expected.

Canva AI

Set up a Canva Brand Kit with your brand's exact colors (from the Color Palettes folder) and upload logo files from the Logos folder.
Upload your fonts from the Fonts folder in the repository to Canva's Brand Kit.
When using Magic Write or any AI generation feature, reference the Brand Kit and paste key brand instructions from Section 06.
Always start from an existing brand-approved template rather than a blank canvas.
Review all outputs against the Brand Compliance Checklist before publishing.

PowerPoint Copilot

Begin with the brand-approved PowerPoint template from the Slide Templates folder in the repository.
Open the Copilot sidebar and paste the Typography and Color sections from the relevant brand prompt from Section 06 (Newton, Neurolens, or Sequel — use only one) as context.
Instruct Copilot: "Use the colors and fonts defined in this template. Do not apply any themes or styles not already present in this file."
Generate individual slides or sections, not the entire presentation at once — this gives you more control.
Verify each generated slide against the brand template before final export.

Section 07

AI-Ready Folder Structure

When providing brand context to an AI tool, organizing your files in this structure ensures the AI can find and reference assets correctly.

📁 Newton Brand Assets/ ├── Brand Guidelines/ ← PDF brand guides (primary source of truth) │ ├── Newton Brand Guide.pdf │ ├── Neurolens Brand Guidelines 061125.pdf │ └── Sequel Brand Guidelines 042825 2.pdf │ ├── Logos/ ← PNG, EPS, AI files by brand and colorway │ ├── Newton/ │ ├── Neurolens/ │ └── Sequel/ │ ├── Fonts/ ← OTF/TTF files — install before designing │ ├── MoholNeurolens-[weights].otf │ ├── IBMPlexSans + IBMPlexMono │ ├── RomekRounded-Light.otf │ └── DolphKOO-Regular.otf │ ├── Colors/ ← Hex/RGB/CMYK/PMS swatches per brand │ ├── Templates/ ← Start all presentations from these files │ ├── Newton Slide Template.pptx │ ├── Neurolens Slide Template.pptx │ └── Sequel Slide Template.pptx │ ├── Gold Standard Decks/ ← Provide as examples to AI before generating │ ├── Executive Presentations/ │ ├── Sales Decks/ │ └── Training Decks/ │ └── Dashboard Examples/ ← Screenshots and specs for AI reference

Pro tip: Download before your session

Download the relevant brand guide PDF, one logo file, and one approved example deck before opening your AI tool. Having these files on your machine makes it faster to upload them as context at the start of each session.

Section 08

Content Creation Workflow

Follow these steps for each content type. AI performs significantly better when provided with approved examples and explicit brand context before generation begins.

Presentations

1

Attach the relevant Brand Guidelines PDF to your AI tool.

2

Attach the brand-approved Template Deck from the repository.

3

Attach 1–2 Example Decks from Gold Standard Decks.

4

Paste the relevant brand prompt from Section 06 (Newton, Neurolens, or Sequel — use only one).

5

Generate draft content.

6

Review every slide against the Brand Compliance Checklist (Section 09).

Dashboards

1

Attach the relevant Brand Guidelines PDF.

2

Attach Dashboard Examples from the repository.

3

Paste the relevant brand prompt from Section 06 (Newton, Neurolens, or Sequel — use only one).

4

Generate draft layout or component structure.

5

Review against the Brand Compliance Checklist.

Recommended reference assets (attach before generating)

Content Type	Attach from Repository	Why
Executive presentations	Brand guide PDF + executive deck example	Sets tone, density, and layout expectations
Sales decks	Brand guide PDF + sales deck example + logo files	Ensures correct brand application in customer-facing materials
Training materials	Brand guide PDF + training deck example	Maintains visual consistency in internal content
Dashboard UI	Brand guide PDF + dashboard screenshot examples	Provides layout reference for component placement
One-pagers	Brand guide PDF + approved one-pager example	Establishes correct proportion and hierarchy

Section 09

Brand Compliance Checklist

Review every AI-generated asset against this checklist before publishing or distributing. All AI-generated content must be reviewed by a human before use.

Identity

Correct brand identified (Newton / Neurolens / Sequel)
Approved logo file used from the repository
Logo colorway matches approved set (black / white / gradient)
Logo clear space and minimum size rules respected
No logo distortion, drop shadow, or unapproved effects

Color

Only approved palette colors used
Hex values match source documentation exactly
No off-brand accent colors introduced by AI
Gradient, if used, matches the approved gradient combination
Accessibility: text-background combinations meet AA or AAA

Typography

Approved brand fonts used for all text
If brand fonts unavailable, only approved fallback fonts used
Weight, case, tracking, and leading match brand spec
No decorative or off-brand fonts introduced

Final Review

A human has reviewed all AI-generated content
Content reviewed against the full Brand Asset Inventory (Section 04)
Built deck has been sent to Marketing (Laura McQuay and/or John Byford) for review prior to use
Approved for distribution by content owner

Questions & Support

For questions regarding branding, templates, approved assets, or this kit:

Kristina Smith · Laura McQuay · John Byford

Newton · Neurolens · Sequel · Brand & Marketing Operations · AI Creation Kit v1.0 · June 2026

AI ContentCreation Kit

Quick Start: How to Use This Kit

Choose one brand

Open the Newton Media Library

Copy only the prompt for that brand

Attach the brand files to your AI tool

Ask the AI to create the asset

Review against the checklist before sharing

Copy/Paste Brand Prompts

Brand Asset Inventory

Colors — Page 10

Typography — Page 13

Shapes — Page 12

Colors — Page 31

Typography — Page 33

Logo Clear Space & Minimum Sizes — Pages 24–27

Colors — Page 29

Typography — Page 31

Logo Clear Space & Minimum Sizes — Pages 23–26

Why This Exists

Brand assets

Design standards

AI-ready prompts

Workflow checklists

Brand Asset Repository

What the repository contains

How to access and use assets

Open the repository

Identify the relevant brand

Download the assets you need

Provide assets to your AI tool

How to Use With AI Tools

AI-Ready Folder Structure

Content Creation Workflow

Presentations

Dashboards

Recommended reference assets (attach before generating)

Brand Compliance Checklist

Questions & Support

AI Content
Creation Kit